what are some common mistakes designers make when creating logos?

Hey everyone, I’m working on a new brand logo and wanted to ask—what are some common mistakes designers make when creating logos? I feel like it’s easy to focus too much on trends and forget the basics. Any insights or examples would be really helpful.

Great question! One major mistake is overcomplicating the design. A mistakes in logo design should be simple and memorable—think of Nike or Apple. Another issue is using too many colors or fonts, which can confuse the viewer. Also, relying too heavily on current design trends can make the logo look dated quickly. It’s better to aim for timelessness. Another mistake is not considering how the logo will look in different sizes or mediums. It should be scalable and recognizable whether it's on a business card or a billboard. Lastly, skipping proper research and not aligning the logo with the brand’s identity is a big miss. A logo should tell a story, not just look good.

Thanks for the detailed answer, that was super helpful! I hadn't thought much about how a logo should look across different mediums. The tip about avoiding trends and focusing on timelessness really makes sense. I’ll definitely keep that in mind as I refine my design.